Blog Home Page - Email Optimization Shop by Jeanne Jennings

A Rose by Any Other Name… and WIIFM

Jeanne Jennings February 16, 2018

I know I’m a bit biased, but I believe that marketing is a big part of most people’s lives. Even

Jeanne Jennings January 31, 2018

Creative is an important part of any email campaign. Creative refers to the copy and design of your email —

Jeanne Jennings January 25, 2018

Crowd-sourcing creative reviews. The act of getting so much input from so many different people on each round of review

Jeanne Jennings December 20, 2017

A concept’s creative implementation can make or break your email results. The more clearly you communicate your thoughts to your

Jeanne Jennings December 18, 2017

A former client of mine, who is awesome to work with, has moved to a start-up and is looking to

Jeanne Jennings November 22, 2017

I love that more and more companies are leveraging email automation — setting up email campaigns, triggered by an action

Jeanne Jennings November 6, 2017

I am a big fan of performance testing – in fact, I have a successful consulting business built on helping

Jeanne Jennings November 1, 2017

I get a lot of email messages from recruiters who find my profile on LinkedIn. I’m not looking for a

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