#TBT: Do Not Reply to This Email
Jeanne Jennings
October 29, 2020
A full half of the transactional messages I recently reviewed in my inbox asked me not to reply to the
A full half of the transactional messages I recently reviewed in my inbox asked me not to reply to the
This is one of three articles I wrote in 2014 on Living Social, the daily deals industry and email marketing; here
Extremely successful organizations don’t just serve their customers – they wow them. Their goal isn’t just to turn email subscribers into
You’ve done your research, vetted the solutions, decided on your vendor of choice and signed the contract. Now you have
Lots of email marketers test subject lines, but the key to long-term success is testing formulas rather than specific copy.
For most organizations, older names on your list will perform less well than people that recently opted in to receive
How effective is your online email sign-up? Here’s a case study showing how simple, inexpensive changes to a client’s sign-up page took it
In the last couple of months, I’ve had the privilege of helping a number of companies improve the performance of
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