Proof that Click-through Rate is NOT a Good KPI
“We don’t have tracking set up for revenue or conversions. We just look at opens and clicks. Because the email
Case Study: Strategic Resend, 25% More Revenue
I was thrilled on a recent Only-Influencers-Members-Only discussion (you should join! Reach out to me to learn more) when another
Case Study: 21% More Revenue and Analysis Paralysis
Have you heard of ‘analysis paralysis?’ Here’s a definition from Wikipedia: “Analysis paralysis (or paralysis by analysis) describes an individual
Case Study: Subject Line Change Increases Revenue by 9%
Nine-percent may not sound like much, but if you can get a 9% compound lift send-after-send, you have a 100% increase in revenue after 10 sends…
Case Study: More Product Blocks, Less Revenue
Back in 2020 I was consulting for a B2B client with an enormous number of products. We did a series of A/B split tests to find the perfect number of products to feature in each email message. Second in a series.
Case Study: 63% Lift in Revenue from a Simple Subject Line Test
In addition to providing a blueprint for a successful subject line test, this post again shows that when testing subject lines open rate is *not* a good KPI.
Case Study: Less Copy Generates a 918% Lift in Email Revenue
Sometimes less is more – a lot more. Case in point: this case study from 2020, where removing some copy generated a 918% lift in revenue-per-thousand-emails-sent (RPME).
Case Study: 61% Decrease in Revenue-per-Email (RPE), but We Still Learned a Few Things
When we test, we’re usually looking to boost performance. But even when our test versions fail to beat our control, there are things we can learn.
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