#TBT: Case Study – 30 Percent Increase in Email List Growth
Happy Throwback Thursday! This article is 2 years old but the tips here are just as relevant — and just as effective — today. While people are scrolling more than they did back in the 1990s, it’s still best not to count on them finding your email sign-up call-to-action. Put it in a prominent location […]
#TBT: What’s Working Now in B2B Email Marketing
Note from Jeanne: Happy Throwback Thursday! Today’s post isn’t an article per se — it’s a presentation that I delivered last year. And even through the title says “What’s Working Now,” everything in here is still relevant. That’s especially true of the section on content marketing and email newsletters (if you haven’t already, check out […]
#TBT: Case Study: Triple Your ROI With Smart List Management
Note from Jeanne: Happy Throwback Thursday! It was 2 years ago that I did this work with a client (and published this article on ClickZ) — but the lessons on smart list management are timeless. Read on to learn how we did it — and how you can do it with your own email marketing […]