LinkedIn is Sending Less Email — Should You?
Note from Jeanne: Happy Throwback Thursday! A year ago LinkedIn made some big changes which drove me to write this article which was first published by ClickZ in August 2015. Whether or not it worked for them it raised some good questions about send frequency– here are some of those questions, along with my suggestions […]
Scoring My Inbox: DIGILAND’s Opt-in Request
From time to time I’ll pull a message from my inbox and do a walk-through of its pros and cons. These gentle critiques are intended to educate; I hope that the companies mentioned as well as readers will keep that top of mind. This is the tale of three email messages, sent over the course […]
Donald Trump’s Email Problem…
In case you missed it, now both Hillary Clinton and Donald Trump have ’email issues.’ Here’s a brief overview of the latter situation along with some tips for avoiding the rookie mistakes made by the Trump campaign. Mr. Trump’s problems are a little different from Mrs. Clinton’s — his revolve around deliverability caused by a gap […]
#TBT: Double Opt-in: Then, Now and When It’s a Best Practice
Note from Jeanne: Happy Throwback Thursday! This was one of the most popular columns that ClickZ published last year. Although it was written in February 2015 the facts and opinions expressed here are still 100% on target. Enjoy! It’s been a long time since the phrase “double opt-in” has crossed my lips, but it came […]
Another Way to Launch a New Email Publication…
Earlier this month I re-published an article from last year about a great opt-in campaign executed by T.j.Maxx to entice email subscribers to sign-up for an additional email publication. I loved it because they went for the opt-in — they didn’t just assume that all their current subscribers would want additional content. I was reminded […]
#TBT: Launching a New Email Product to Your Existing List: A T.J.Maxx Case Study
Happy Throwback Thursday! Thinking of launching a new email publication? Here are some best practices for sending it to your existing email list. ClickZ first published this article in November 2014 — but it’s worth a second look. Enjoy! How do you view the opt-in permission you received from your subscribers? As a blanket opt-in […]
#TBT: Email List Growth — Advanced Strategies and Tactics
Note: Happy Throwback Thursday! Isn’t it great when you look back at something you did a few years ago and think “Wow, that was pretty good.” This is the feeling I got when I found this presentation, originally delivered via a Webinar for the American Marketing Association, back in May 2012. Although it is over […]
3 Reasons Why the Obama Email List May NOT be a Game Changer for the DNC
I’m not a junkie (anymore), but I am definitely interested in the political process. One of my undergraduate majors was Political Science and I spent a few years working in marketing at Congressional Quarterly back in the 1990s. While in college I also volunteered on a few campaigns, including the 1986 Scranton for Governor bid […]
#TBT: Inactive Email Addresses: To Mail, Not to Mail… or Something Else?
Note: Happy Throwback Thursday! This item was originally published on July 21, 2014 in my ClickZ Column. Jut about every list has inactive email addresses — and there are many different opinions on how to handle them. Here’s a pragmatic approach. Enjoy! Inactive email addresses are people on your email list who haven’t opened, clicked, […]
Caution: LinkedIn, Immanuel Kant, Permission and Your Email List
Update (August 29, 2015): I reached out to LinkedIn Customer Support to get their thoughts on members adding connections’ email addresses to email lists without permission. Alas, Customer Support wasn’t very supportive: “Only your 1st degree connections will have access to your email address on your profile and is possible for them to export those […]