Create Your Own Custom GPT:
target audience persona
[2-Hour Intensive]
Jeanne Jennings | 202.365.0423 | Hello@EmailOpShop.com
Have you created your own custom target audience persona GPT and used it to gather audience feedback on your creative before you launch it?
Jeanne was skeptical at first — but what she originally considered a ‘party trick’ has become a critical part of her production process.
Keys to success:
- A well-configured custom target audience persona GPT
- Quality inputs
- A collaborative working relationship
Join us for this 2-hour, fast-paced, hands-on, intensive training session and you’ll walk away not just knowing the keys to success, but having used them to create and use your own custom target audience persona GPT.
Whether you’re doing social media, search, or email marketing, display advertising or some other form of persuasive communication, collaborating with your own custom target audience persona GPT can help you jump start your performance optimization.
Through limited lecture and individual hands-on exercises you’ll:
- Create and configure your own custom target audience persona GPT, which you’ll be able to use on an ongoing basis during and after the workshop
- Use your custom target audience persona GPT to gather feedback on your existing and about-to-launch marketing initiatives, including:
- social media posts and display ads
- email messages and content marketing pieces
- landing page and website copy
- Leave with knowledge, hands-on experience, and the confidence to continue to use your custom target audience persona GPT to start optimizing your campaigns before they launch.
You’ll need:
A paid ChatGPT account (it’s just $20 a month) for the exercises – at the end of the workshop you’ll leave with feedback on new or existing marketing initiatives for your organization.
Upcoming Date, Time, and Location:
Maximum 6 attendees per class
One 2-hour session | 2:00 to 4:00 PM ET
Monday, April 8, 2025 | Online
| Launch Special Pricing | Early Bird Pricing | Regular Price |
|---|---|---|
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65% off the regular price |
19% off the regular price |
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Jeanne’s Intensives are Hands-on, Interactive, and Fun!
Digital marketing is fun — and so is this intensive!
Jeanne’s years of experience as a professor and trainer have honed her teaching skills. Each section of the intensive is broken into three parts:
- Lecture: Jeanne uses case studies, real-world examples, interactive discussions, personal experiences, and layman’s terms to present and explain the concepts you need for success.
- Exercise: You’ll apply what you’ve learned right away, working individually, in a small group, or as a class
- Readout: Once complete, you’ll share your work with Jeanne and the class, and get feedback.
At least 60% of your time will be spent on exercises and readouts; no more than 40% will be spent listening to Jeanne lecture. Have a question? Just ask. Jeanne is happy to address it in the moment.
Your Instructor
Jeanne Jennings is a recognized expert in the email marketing world and a sought-after trainer, speaker, and author on industry topics. Jeanne has over 20 years of experience in the email and online marketing and product development world.
She is also the Founder of Email Optimization Shop, a consultancy with a direct response approach to digital marketing strategy, tactics and creative direction. They help clients make their email marketing initiatives more effective and more profitable.
In addition, Jeanne is Chair of the Email Innovations World U.S. conference and General Manager of Only Influencers, the original community of email industry professionals. And she is an adjunct professor teaching digital marketing to students earning their Masters in Integrated Marketing Communications at Georgetown University.
From 2001 to 2016 she wrote a regular column on Email Marketing for ClickZ.com. She is also a regular contributor to her own Email Optimization Shop Blog and the Only Influencers Blog.
Jeanne is based in the Georgetown neighborhood of Washington, DC. She earned her MBA from Georgetown University’s McDonough School of Business (Hoya Saxa!) and is an avid hockey fan (Let’s Go Caps!).
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Jeanne would love to
speak with you
202.365.0423
Hello@
EmailOpShop.com
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