Create Your Own Custom GPT:
target audience persona
[2-Hour Intensive]
Jeanne Jennings | 202.365.0423 | Hello@EmailOpShop.com
Have you created your own custom target audience persona GPT and used it to gather audience feedback on your creative before you launch it?
Jeanne was skeptical at first — but what she originally considered a ‘party trick’ has become a critical part of her production process.
Keys to success:
- A well-configured custom target audience persona GPT
- Quality inputs
- A collaborative working relationship
Join us for this 2-hour, fast-paced, hands-on, intensive training session and you’ll walk away not just knowing the keys to success, but having used them to create and use your own custom target audience persona GPT.
Whether you’re doing social media, search, or email marketing, display advertising or some other form of persuasive communication, collaborating with your own custom target audience persona GPT can help you jump start your performance optimization.
Through limited lecture and individual hands-on exercises you’ll:
- Create and configure your own custom target audience persona GPT, which you’ll be able to use on an ongoing basis during and after the workshop
- Use your custom target audience persona GPT to gather feedback on your existing and about-to-launch marketing initiatives, including:
- social media posts and display ads
- email messages and content marketing pieces
- landing page and website copy
- Leave with knowledge, hands-on experience, and the confidence to continue to use your custom target audience persona GPT to start optimizing your campaigns before they launch.
You’ll need:
A paid ChatGPT account (it’s just $20 a month) for the exercises – at the end of the workshop you’ll leave with feedback on new or existing marketing initiatives for your organization.
Upcoming Date, Time, and Location:
Maximum 6 attendees per class
One 2-hour session | 2:00 to 4:00 PM ET
Thursday, May 22, 2025 | Online
| Super Early Bird Pricing | Early Bird Pricing | Regular Price |
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$177 per person 37% off the regular rate Ends April 24, 2025 |
$228 per person 19% off the regular rate Ends May 8, 2025 |
$280 per person Ends May 23, 2025 |
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Jeanne’s Intensives are Hands-on, Interactive, and Fun!
Digital marketing is fun — and so is this intensive!
Jeanne’s years of experience as a professor and trainer have honed her teaching skills. Each section of the intensive is broken into three parts:
- Lecture: Jeanne uses case studies, real-world examples, interactive discussions, personal experiences, and layman’s terms to present and explain the concepts you need for success.
- Exercise: You’ll apply what you’ve learned right away, working individually, in a small group, or as a class
- Readout: Once complete, you’ll share your work with Jeanne and the class, and get feedback.
At least 60% of your time will be spent on exercises and readouts; no more than 40% will be spent listening to Jeanne lecture. Have a question? Just ask. Jeanne is happy to address it in the moment.
Your Instructor
In her 30+ years in the digital marketing space, Jeanne Jennings has helped start-ups, enterprise-sized organizations, and every size company in between make their digital marketing more effective and more profitable. Whether you have a marketing program in place or are looking to build one, Jeanne can help you to goal-beating results without busting your budget.
Jeanne started her career with CompuServe, and then left for the publishing industry, where she was on the forefront of the move to digital. She also spent some time in the dot com world before the bubble burst.
In 2021 she founded Email Optimization Shop, a boutique digital marketing consultancy. She has helped a wide variety of clients, including AARP, Capital One, Hasbro, Network Solutions, Scholastic, U.S. General Services Administration, Verizon, Vocus (now Cision), World Bank, and others boost the bottom-line performance of their digital marketing.
In addition to consulting, Jeanne is a sought-after trainer, speaker, and author on digital marketing topics. She is a regular contributor to MarTech.org and the Only Influencers blog, as well as the Email Optimization Shop blog, and also guest authors columns for other publications. She holds private and public workshops, as well as speaking at conferences in the United States and abroad.
She earned her MBA with a concentration in marketing from Georgetown University’s McDonough School of Business. She is now an adjunct professor teaching digital marketing in the Master’s of Integrated Marketing Communications Program at Georgetown University’s School of Continuing Studies.
Jeanne is also general manager of Only Influencers, the original community of email industry professionals, and programming chair of their annual conference, Email Innovations World, taking place June 2-5, 2025 in Phoenix, Arizona.
When she’s not working, Jeanne is an avid hockey fan (Let’s Go Caps)!
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Jeanne would love to
speak with you
202.365.0423
Hello@
EmailOpShop.com
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