Create Your Own Custom GPT:
Marketing Strategist
[2-Hour Intensive]
Jeanne Jennings | 202.365.0423 | Hello@EmailOpShop.com

Have you created your own custom marketing strategist GPT and used it to increase your efficiency without sacrificing quality?
This is what sold Jeanne on the value of AI — and its why she now has a team of custom GPTs that she created to help her get more more marketing done in less time.
Keys to success:
- A well-configured custom GPT
- Quality inputs
- A collaborative working relationship
Join us for this 2-hour, fast-paced, hands-on, intensive training session and you’ll walk away not just knowing the keys to success, but having used them to create and use your own custom marketing strategist GPT.
Whether you’re doing social media, search, or email marketing, display advertising or some other form of persuasive communication, collaborating with your own custom GPT can help you get to your end result faster — without sacrificing quality.
Through limited lecture and individual hands-on exercises you’ll:
- Create and configure your own custom marketing strategist GPT, which you’ll be able to use on an ongoing basis during and after the workshop
- Use your custom marketing strategist GPT to begin building a campaign for your organization, including:
- target audience development
- feature | benefit | advantage analysis
- key messages
- creative brief
- Leave with knowledge, hands-on experience, and the confidence to continue to use your custom marketing strategist GPT to do more quality work in less time.
You’ll need:
A paid ChatGPT account (it’s just $20 a month) for the exercises – at the end of the intensive you’ll leave with the foundation of an email campaign for your organization.
Upcoming Date, Time, and Location:
Maximum 6 attendees per class
One 2-hour session | 2:00 to 4:00 PM ET
Monday, April 7, 2025 | Online
Jeanne’s Intensives are Hands-on, Interactive, and Fun!
Digital marketing is fun — and so is this workshop!
Jeanne’s years of experience as a professor and trainer have honed her teaching skills. Each section of the intensive is broken into three parts:
- Lecture: Jeanne uses case studies, real-world examples, interactive discussions, personal experiences, and layman’s terms to present and explain the concepts you need for success.
- Exercise: You’ll apply what you’ve learned right away, working individually, in a small group, or as a class
- Readout: Once complete, you’ll share your work with Jeanne and the class, and get feedback.
At least 60% of your time will be spent on exercises and readouts; no more than 40% will be spent listening to Jeanne lecture. Have a question? Just ask. Jeanne is happy to address it in the moment.
Your Instructor
Jeanne Jennings is a recognized expert in the email marketing world and a sought-after trainer, speaker, and author on industry topics. Jeanne has over 20 years of experience in the email and online marketing and product development world.
She is also the Founder of Email Optimization Shop, a consultancy with a direct response approach to digital marketing strategy, tactics and creative direction. They help clients make their email marketing initiatives more effective and more profitable.
In addition, Jeanne is Chair of the Email Innovations World U.S. conference and General Manager of Only Influencers, the original community of email industry professionals. And she is an adjunct professor teaching digital marketing to students earning their Masters in Integrated Marketing Communications at Georgetown University.
From 2001 to 2016 she wrote a regular column on Email Marketing for ClickZ.com. She is also a regular contributor to her own Email Optimization Shop Blog and the Only Influencers Blog.
Jeanne is based in the Georgetown neighborhood of Washington, DC. She earned her MBA from Georgetown University’s McDonough School of Business (Hoya Saxa!) and is an avid hockey fan (Let’s Go Caps!).
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LOOKING FOR HELP WITH YOUR ORGANIZATION’S EMAIL MARKETING?
Jeanne would love to
speak with you
202.365.0423
Hello@
EmailOpShop.com
JEANNE IS A PROLIFIC WRITER
Read More from Jeanne:
Jeanne is Actively Involved with Industry Organizations
