1Q 2016 Industry Benchmarks: Highest Open Rates, but Click-through Rates Don’t Follow Suit
I am truly an email geek — my Fourth of July was made all the better by the release of the Epsilon Q1 2016 Email Trends and Benchmarks Report. If you’ve been following me you know that I’ve been following the Epsilon Email Trends and Benchmarks Report since Q3 2006 — nearly 10 years. Here’s […]
Shopping Cart Abandonment: 3 Disturbing Statistics + 7 Tips for Cart Reminder Emails
Note from Jeanne: Happy Throwback Thursday! Cart reminder email programs continue to be one of the highest revenue-per-email (RPE) campaigns you can run; one of my clients is generating $16 for every cart reminder email they send. In this article from last year (originally published by ClickZ) I provide some industry statistics and, more importantly, […]
#TBT: Under-mailing? Over-mailing? A Frank Discussion on Email Frequency, Cadence and ROI
Happy Throwback Thursday! It was just a year ago that I had the honor of speaking at the All About Email Virtual Conference and Expo hosted by eM+C and Target Marketing (this year’s event is November 12 and I’m speaking again — join us!). The issues I discussed last year — email frequency, cadence and […]
How LinkedIn Sending Less Email Thwarted My Love Life
You may have read my recent ClickZ Column on LinkedIn Sending Less Email — what I didn’t know when I wrote it was that the changes were going to have a negative impact on my love life. Here’s what happened. I’m not sure it was as clear as it could have been in that article […]
Under-utilized Digital Marketing Tactics for Online Retailers (2 PowerPoint Presentations)
When it rains, it pours! Last month I had the honor of leading not just one but two webinars offering strategies and tactics to help online retailers make their digital marketing more effective and more profitable. I love talking email marketing and I love inspiring other online marketers to up their game — and improve their […]
#TBT: Triggered Email Messages: Keys to Success
Note: Happy Throwback Thursday! This is from just last year but the tips are more relevant than ever — see the notes below to get the updated industry metrics (not that the data has changed very much). Sending triggered email messages can be an extremely effective marketing strategy, as they have been shown to produce […]