#TBT: Key Elements of a Realistic Attribution Model
How can you prove that your email marketing is effective? That the the starting point for a discussion I had
#TBT: How an Email Snippet lifted response by 220%
Last week Chad White published a fabulous infographic all about Snippets on the Salesforce Marketing Cloud Blog — not only
Social vs. Email: Choose Email, According to Forrester Research
Hear ye, hear ye! A new report from Forrester Research has just set in stone what those of us in
‘Jeanne 2.0’ in My Own Words (Video)
Years ago (was it 2008? 2009?) when David Daniels was the leading email analyst for JupiterResearch he declared it the year
“The Oscars of the Email Marketing Industry” and How You Can Win One
“The Oscars of the Email Marketing Industry” This is how Loren McDonald, Email Evangelist at Silverpop and fellow World’s Top Email
#TBT: 15 Types of Email Marketing Tests You Should be Doing
Note from Jeanne: This was one of the most popular columns I wrote for ClickZ in 2013. If you’re looking to
Best Free Resources to Improve Your Holiday Email Marketing
It’s nearly Halloween — do you have your holiday email marketing program locked, loaded and already in process? If so,
Subject Line Tips and Trends
I’m excited to be leading a session titled ‘Winning Email Marketing Strategies: Improving Opens, Clicks, Conversions and Return-on-Investment’ at ClickZ
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