#TBT: Are You Over-Selling? Tips for Networking, Email, Websites, and Social Media Interactions
Note from Jeanne: Happy [Belated] Throwback Thursday! There’s a fine line between engaging a potential customer and completely over-selling. The
#TBT: How I Learned to Stop Worrying and Love Prominent Email Unsubscribe Mechanisms
Note from Jeanne: Happy Throwback Thursday! A year after Gmail introduced the prominent unsubscribe link (it’s still there, I just
#TBT: Email Marketing Analytics: Beyond Opens and Clicks
Note from Jeanne: Happy Throwback Thursday! I’m a huge fan of numbers — email marketing metrics and Web analytics give
#TBT: What’s Working Now in B2B Email Marketing
Note from Jeanne: Happy Throwback Thursday! Today’s post isn’t an article per se — it’s a presentation that I delivered

#TBT: Case Study: Triple Your ROI With Smart List Management
Note from Jeanne: Happy Throwback Thursday! It was 2 years ago that I did this work with a client (and

#TBT: Using Personalization to Boost Email Performance: 4 Tips for Success
Note from Jeanne: Happy Throwback Thursday! I wrote this article in February 2014 and it was first published by ClickZ.

Email Acquisition: Double vs. Single Opt-in
The topic of double versus single opt-in has come up in a few conversations recently. As a result, I wrote
#TBT Case Study: Subject Line Testing but Which One Won?
Happy Throwback Thursday! This article first appeared in my ClickZ column in January of 2013 — but it’s still a
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