
#TBT: Email List Growth — Advanced Strategies and Tactics
Note: Happy Throwback Thursday! Isn’t it great when you look back at something you did a few years ago and

#TBT: Winning Email Marketing Strategies: Improving Opens, Clicks, Conversions and Return-on-Investment
Last year about this time I presented at ClickZ Chicago. I love this presentation because it really gets back to

#TBT: Under-mailing? Over-mailing? A Frank Discussion on Email Frequency, Cadence and ROI
Happy Throwback Thursday! It was just a year ago that I had the honor of speaking at the All About
#TBT: 2 Advanced Metrics Smart Email Marketers Watch
Happy Throwback Thursday! It was about a year ago that I wrote this column; I was preparing to speak at
[Video] Don’t Just Improve Your Email and Digital Marketing — Transform It!
Well this was fun! I was poking around online and I found a video of my presentation at the Specialized

3 Reasons Why the Obama Email List May NOT be a Game Changer for the DNC
I’m not a junkie (anymore), but I am definitely interested in the political process. One of my undergraduate majors was
#TBT: 11 Simple Changes That Would Improve This Email: Gentle Critique
Note: Happy Throwback Thursday! Most of what I do with clients is strategy, but I do often roll-up my sleeves

User Engagement, Social Media Best Practices and Creepy Marketing
In a statement, Crocs said it believed it was “acting consistently with social media marketing best practices.” — Source: On
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