
#TBT: Under-mailing? Over-mailing? A Frank Discussion on Email Frequency, Cadence and ROI
Happy Throwback Thursday! It was just a year ago that I had the honor of speaking at the All About
#TBT: 2 Advanced Metrics Smart Email Marketers Watch
Happy Throwback Thursday! It was about a year ago that I wrote this column; I was preparing to speak at
[Video] Don’t Just Improve Your Email and Digital Marketing — Transform It!
Well this was fun! I was poking around online and I found a video of my presentation at the Specialized

3 Reasons Why the Obama Email List May NOT be a Game Changer for the DNC
I’m not a junkie (anymore), but I am definitely interested in the political process. One of my undergraduate majors was
#TBT: 11 Simple Changes That Would Improve This Email: Gentle Critique
Note: Happy Throwback Thursday! Most of what I do with clients is strategy, but I do often roll-up my sleeves

User Engagement, Social Media Best Practices and Creepy Marketing
In a statement, Crocs said it believed it was “acting consistently with social media marketing best practices.” — Source: On

#TBT: Inactive Email Addresses: To Mail, Not to Mail… or Something Else?
Note: Happy Throwback Thursday! This item was originally published on July 21, 2014 in my ClickZ Column. Jut about every

#TBT Do Not Reply to This Email
Note: Happy Throwback Thursday! I wrote this piece nearly 10 years ago when I was revamping the creative on a
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