Blog Home Page - Email Optimization Shop by Jeanne Jennings

#TBT: Creating the Perfect Email/Digital Marketing Program for Your Organization

Jeanne Jennings March 24, 2016

Editor’s note: Happy Throwback Thursday! This is the first of two articles providing a framework to define your ‘perfect state’

Jeanne Jennings March 17, 2016

Editor’s note: Happy Throwback Thursday! If you’re not leveraging the power of strategic email resends, now is the time! Here’s

Jeanne Jennings November 27, 2015

Earlier this month I re-published an article from last year about a great opt-in campaign executed by T.j.Maxx to entice

Jeanne Jennings November 23, 2015

Oops — I meant to publish this last week. A bit delayed, but happy #TBT! I originally published this on

Jeanne Jennings November 22, 2015

It’s happening again… Organizations are weighing in on the best day and time to post, publish, send and/or tweet —

Jeanne Jennings November 16, 2015

When most people think of email marketing metrics, they think of open and click-through rates. But my tastes are a

Jeanne Jennings November 12, 2015

Happy Throwback Thursday! Thinking of launching a new email publication? Here are some best practices for sending it to your

Jeanne Jennings November 5, 2015

Happy Throwback Thursday! Newsletters continue to be a hot topic, case in point: The recent launch of Lenny from Lena

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