Crowd-sourcing creative reviews. The act of getting so much input from so many different people on each round of review
A concept’s creative implementation can make or break your email results. The more clearly you communicate your thoughts to your
A former client of mine, who is awesome to work with, has moved to a start-up and is looking to
I love that more and more companies are leveraging email automation — setting up email campaigns, triggered by an action
I am a big fan of performance testing – in fact, I have a successful consulting business built on helping
I get a lot of email messages from recruiters who find my profile on LinkedIn. I’m not looking for a
Note: Oops! We got updated conversion information, this campaign had a longer tail than we anticipated, so I’ve updated this
Triggered email messages – those which are sent in direct response to an action taken by the recipient – are hot.
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Jeanne is Actively Involved with Industry Organizations
