
Shopping Cart Abandonment: 3 Disturbing Statistics + 7 Tips for Cart Reminder Emails
Note from Jeanne: Happy Throwback Thursday! Cart reminder email programs continue to be one of the highest revenue-per-email (RPE) campaigns

Target Audiences: 3 Tips for Falling in Love with Yours
I was speaking with a couple of salespeople I know a few months ago and one of them used the
Personalization: Is It Smart Digital Marketing – Or Is It Creepy?
Note from Jeanne: Happy Throwback Thursday! I continue to work with clients to make their marketing more personalized — without

How You Can Write a Killer Creative Brief to Boost Performance
Note from Jeanne: Happy Throwback Thursday! A client recently asked me what type of information I’d like to see in

#TBT: How to Finally Abandon Shopping Cart Abandonment Issues (Presentation)
Note from Jeanne: Happy Throwback Thursday! I worked with a client recently that was dabbling in cart reminder emails. When

#TBT: Just Add Data to Boost Your Email and Digital Marketing Performance
Note from Jeanne: Happy Throwback Thursday! Smart data is the key to success in email marketing — as I laid

#TBT: Double Opt-in: Then, Now and When It’s a Best Practice
Note from Jeanne: Happy Throwback Thursday! This was one of the most popular columns that ClickZ published last year. Although

#TBT: Creating the Perfect Email/Digital Marketing Program for Your Organization, Part 2
Editors note: Happy Throwback Thursday! Here’s part 2 of my series on how to define and work toward your perfect
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