
From My Inbox: Gentle Critique of an Email Marketing Program Resurrected
From time to time I’ll pull a message from my inbox and do a walk-through of its pros and cons.

Best of the Best: 2016 Holiday Email Marketing Guides
Hard to believe that Thanksgiving is this week! It sure seems like it snuck up on us with all of

Scoring My Inbox: Microsoft Rewards Newsletter
From time to time I’ll pull a message from my inbox and do a walk-through of its pros and cons.

Quick Hit: Effective From Lines
From lines are a critical part of your email marketing message; they help determine whether a recipient will open your

How I Learned to Stop Worrying and Love Prominent Email Unsubscribe Mechanisms
Note: Happy Throwback Thursday! I downloaded iOS10 yesterday, partly to get a first-hand look at the new prominent unsubscribe link

3 Ways to Grow Your Opt-in List for Free
Note from Jeanne: Happy Throwback Thursday! This was originally published by ClickZ in September 2015 as part of my regular

LinkedIn is Sending Less Email — Should You?
Note from Jeanne: Happy Throwback Thursday! A year ago LinkedIn made some big changes which drove me to write this

Quick Hit: Matching Call-to-Action to Channel
We live in a multi-channel world — but not all actions that we, as marketers, ask people to take are
Get the
Best of Email Marketing
delivered to your inbox weekly
We’ll never share your email address with third parties.
Out list is double opt-in; please watch for an email with instructions confirming your subscription.
LOOKING FOR HELP WITH YOUR ORGANIZATION’S EMAIL MARKETING?
202.365.0423
Hello@
EmailOpShop.com
JEANNE IS A PROLIFIC WRITER
Read More from Jeanne:
Jeanne is Actively Involved with Industry Organizations
