Jeanne Jennings | 202.365.0423 | Hello@EmailOpShop.com
Joe Torre said “Sex is like pizza. When it’s good it’s REALLY good. When it’s bad, it’s still pretty good.”
Email marketing performance is like pizza. The cost to send an email is so low that it’s not difficult to generate a positive return-on-investment (ROI). That’s pretty good.
But what makes email marketing performance REALLY good is ongoing strategic testing. Testing drives double- and triple-digit gains in ROI, conversions, list growth and other key performance indicators for.
Best of all, the right testing approach builds on past gains, so at the end of the year you’ll see exponential growth in your bottom line.
Learn with examples, case studies and test results – and you’ll get the chance to apply what you learn in interactive, group and solo exercises during the workshop.
Topics we’ll cover include:
Not only will you leave with the knowledge you need to implement testing with your own email program – you’ll be excited and inspired to do so. Join us!
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Ends April 7, 2025 |
Ends April 21, 2025 |
Ends May 2, 2025 |
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Jeanne’s Workshops are Hands-on, Interactive, and Fun!
Digital marketing is fun — and so is this workshop!
Jeanne’s years of experience as a professor and trainer have honed her workshop skills. Each section of the workshop is broken into three parts:
At least 60% of your time will be spent on exercises and readouts; no more than 40% will be spent listening to Jeanne lecture. Have a question? Just ask. Jeanne is happy to address it in the moment.
Your Instructor
In her 30+ years in the digital marketing space, Jeanne Jennings has helped start-ups, enterprise-sized organizations, and every size company in between make their digital marketing more effective and more profitable. Whether you have a marketing program in place or are looking to build one, Jeanne can help you to goal-beating results without busting your budget.
Jeanne started her career with CompuServe, and then left for the publishing industry, where she was on the forefront of the move to digital. She also spent some time in the dot com world before the bubble burst.
In 2021 she founded Email Optimization Shop, a boutique digital marketing consultancy. She has helped a wide variety of clients, including AARP, Capital One, Hasbro, Network Solutions, Scholastic, U.S. General Services Administration, Verizon, Vocus (now Cision), World Bank, and others boost the bottom-line performance of their digital marketing.
In addition to consulting, Jeanne is a sought-after trainer, speaker, and author on digital marketing topics. She is a regular contributor to MarTech.org and the Only Influencers blog, as well as the Email Optimization Shop blog, and also guest authors columns for other publications. She holds private and public workshops, as well as speaking at conferences in the United States and abroad.
She earned her MBA with a concentration in marketing from Georgetown University’s McDonough School of Business. She is now an adjunct professor teaching digital marketing in the Master’s of Integrated Marketing Communications Program at Georgetown University’s School of Continuing Studies.
Jeanne is also general manager of Only Influencers, the original community of email industry professionals, and programming chair of their annual conference, Email Innovations World, taking place June 2-5, 2025 in Phoenix, Arizona.
When she’s not working, Jeanne is an avid hockey fan (Let’s Go Caps)!
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