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Jeanne Jennings | 202.365.0423 | Hello@EmailOpShop.com
Joe Torre said “Sex is like pizza. When it’s good it’s REALLY good. When it’s bad, it’s still pretty good.”
Email marketing performance is like pizza. The cost to send an email is so low that it’s not difficult to generate a positive return-on-investment (ROI). That’s pretty good.
But what makes email marketing performance REALLY good is ongoing strategic testing. Testing drives double- and triple-digit gains in ROI, conversions, list growth and other key performance indicators for.
Best of all, the right testing approach builds on past gains, so at the end of the year you’ll see exponential growth in your bottom line.
Learn with examples, case studies and test results – and you’ll get the chance to apply what you learn in interactive, group and solo exercises during the workshop.
Topics we’ll cover include:
Not only will you leave with the knowledge you need to implement testing with your own email program – you’ll be excited and inspired to do so. Join us!
| Super Early Bird | Early Bird | Last Minute |
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Ends January 3, 2025 |
Ends January 20, 2025 |
Ends January 31, 2025 |
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Jeanne’s Workshops are Hands-on, Interactive, and Fun!
Digital marketing is fun — and so is this workshop!
Jeanne’s years of experience as a professor and trainer have honed her workshop skills. Each section of the workshop is broken into three parts:
At least 60% of your time will be spent on exercises and readouts; no more than 40% will be spent listening to Jeanne lecture. Have a question? Just ask. Jeanne is happy to address it in the moment.
Your Instructor
Jeanne Jennings is a recognized expert in the email marketing world and a sought-after trainer, speaker, and author on industry topics. Jeanne has over 20 years of experience in the email and online marketing and product development world.
She is also the Founder of Email Optimization Shop, a consultancy with a direct response approach to digital marketing strategy, tactics and creative direction. They help clients make their email marketing initiatives more effective and more profitable.
In addition, Jeanne is Chair of the Email Innovations World US conference and General Manager of Only Influencers, the original community of email industry professionals. And she is an adjunct professor teaching digital marketing to students earning their Masters in Integrated Marketing Communications at Georgetown University.
From 2001 to 2016 she wrote a regular column on Email Marketing for ClickZ.com. She is also a regular contributor to her own Email Optimization Shop Blog and the Only Influencers Blog.
Jeanne is based in the Georgetown neighborhood of Washington, DC. She earned her MBA from Georgetown University’s McDonough School of Business (Hoya Saxa!) and is an avid hockey fan (Let’s Go Caps!).
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