master AI for Email Marketing
[Workshop]
Jeanne Jennings | 202.365.0423 | Hello@EmailOpShop.com
Join us for this fast-paced, hands-on training workshop developed specifically to help email marketers harness the power of generative artificial intelligence (Gen AI) to increase productivity and boost bottom-line results.
Generative AI is the new bright, shiny thing in email marketer’s toolboxes. If you’re not using it, you should be. And if you are using it – are you using it as effectively as you could be?
I’m not talking about basic ‘it’s-better-than-nothing’ campaigns. I’m talking about campaigns that leverage your knowledge and expertise about your audience and your product or service, and then go further, via a collaboration with the AI, to create ‘this-is-really-going-to-produce-results’ campaigns.
All in less time than you’re currently spending.
In this comprehensive session you’ll actually use ChatGPT to build the foundations of a marketing campaign for your organization.
Through limited lecture and a lot of individual hands-on exercises you’ll:
- Use AI, with expert guidance, to begin developing an email marketing campaign for your organization. This includes research, personas, feature-benefit-advantages analysis, objections and how to overcome them, key messages, message map with frequency and cadence, creative briefs, copy, and more
- Create and train your own team of custom GPTs for use in the workshop – and after
- Learn how to craft more effective prompts to get better results in less time
- Understand when publicly available custom GPTs are helpful – and use a few that we recommend
- And more!
You’ll need:
A paid ChatGPT account (it’s just $20) for the exercises – at the end of the workshop you’ll leave with the foundation of an email campaign for your organization.
Upcoming Date, Time, and Location:
Two 3-hour sessions | 6-hours total
12:00 Noon to 3:00 PM ET each day
Tuesday and Wednesday, May 20 and 21, 2025 | Online
| Super Early Bird | Early Bird | Last Minute |
|---|---|---|
|
Ends April 21, 2025 |
Ends May 5, 2025 |
Ends May 16 , 2025 |
|
|
|
|
Jeanne’s Workshops are Hands-on, Interactive, and Fun!
Digital marketing is fun — and so is this workshop!
Jeanne’s years of experience as a professor and trainer have honed her workshop skills. Each section of the workshop is broken into three parts:
- Lecture: Jeanne uses case studies, real-world examples, interactive discussions, personal experiences, and layman’s terms to present and explain the concepts you need for success.
- Exercise: You’ll apply what you’ve learned right away, working individually, in a small group, or as a class
- Readout: Once complete, you’ll share your work with Jeanne and the class, and get feedback.
At least 60% of your time will be spent on exercises and readouts; no more than 40% will be spent listening to Jeanne lecture. Have a question? Just ask. Jeanne is happy to address it in the moment.
Your Instructor
In her 30+ years in the digital marketing space, Jeanne Jennings has helped start-ups, enterprise-sized organizations, and every size company in between make their digital marketing more effective and more profitable. Whether you have a marketing program in place or are looking to build one, Jeanne can help you to goal-beating results without busting your budget.
Jeanne started her career with CompuServe, and then left for the publishing industry, where she was on the forefront of the move to digital. She also spent some time in the dot com world before the bubble burst.
In 2021 she founded Email Optimization Shop, a boutique digital marketing consultancy. She has helped a wide variety of clients, including AARP, Capital One, Hasbro, Network Solutions, Scholastic, U.S. General Services Administration, Verizon, Vocus (now Cision), World Bank, and others boost the bottom-line performance of their digital marketing.
In addition to consulting, Jeanne is a sought-after trainer, speaker, and author on digital marketing topics. She is a regular contributor to MarTech.org and the Only Influencers blog, as well as the Email Optimization Shop blog, and also guest authors columns for other publications. She holds private and public workshops, as well as speaking at conferences in the United States and abroad.
She earned her MBA with a concentration in marketing from Georgetown University’s McDonough School of Business. She is now an adjunct professor teaching digital marketing in the Master’s of Integrated Marketing Communications Program at Georgetown University’s School of Continuing Studies.
Jeanne is also general manager of Only Influencers, the original community of email industry professionals, and programming chair of their annual conference, Email Innovations World, taking place June 2-5, 2025 in Phoenix, Arizona.
When she’s not working, Jeanne is an avid hockey fan (Let’s Go Caps)!
Get the
Best of Email Marketing
delivered to your inbox weekly
We’ll never share your email address with third parties.
Out list is double opt-in; please watch for an email with instructions confirming your subscription.
Jeanne would love to
speak with you
202.365.0423
Hello@
EmailOpShop.com
Read More from Jeanne:
Jeanne is Actively Involved with Industry Organizations
