master AI for Email Marketing
[Workshop]

Join us for this fast-paced, hands-on training workshop developed specifically to help email marketers harness the power of generative artificial intelligence (Gen AI) to increase productivity and boost bottom-line results.

Generative AI is the new bright, shiny thing in email marketer’s toolboxes. If you’re not using it, you should be. And if you are using it – are you using it as effectively as you could be?

I’m not talking about basic ‘it’s-better-than-nothing’ campaigns. I’m talking about campaigns that leverage your knowledge and expertise about your audience and your product or service, and then go further, via a collaboration with the AI, to create ‘this-is-really-going-to-produce-results’ campaigns.

All in less time than you’re currently spending.

In this comprehensive session you’ll actually use ChatGPT to build the foundations of a marketing campaign for your organization.

Through limited lecture and a lot of individual hands-on exercises you’ll:

• Use AI, with expert guidance, to begin developing an email marketing campaign for your organization. This includes research, personas, feature-benefit-advantages analysis, objections and how to overcome them, key messages, message map with frequency and cadence, creative briefs, copy, and more
• Create and train your own team of custom GPTs for use in the workshop – and after
• Learn how to craft more effective prompts to get better results in less time
• Understand when publicly available custom GPTs are helpful – and use a few that we recommend
• And more!

You’ll need:

A paid ChatGPT account (it’s just $20) for the exercises – at the end of the workshop you’ll leave with the foundation of an email campaign for your organization.