improve your marketing foundations, improve your marketing performance
[Training Workshop]

Jeanne Jennings  |  202.365.0423  |  Hello@EmailOpShop.com

Upcoming Date, Time, and Location:
Two 3-hour sessions | 6-hours total
Monday and Tuesday, March 10 and 11, 2025 | Online
12:00 Noon to 3:00 PM ET each day

Jump to Pricing and Registration
Truly effective marketing – via email and other channels – requires a strong foundation.

Join us for this workshop and you’ll learn how to develop and leverage the building blocks of great marketing programs and campaigns, including:

  • Customer Personas: taking your target audiences to a granular level and fleshing out what they think, feel, see and are doing, as well as their goals, to help you put yourself in their shoes.
  • Prospect Journeys: thinking through the path that prospects take to becoming customers; the more you understand touchpoints and influences along the way, the better you will be able to develop a marketing program to lead them through the trail, and perhaps even get them to the end goal sooner.
  • Feature|Benefit|Advantage Analysis: one of the most effective and underutilized tools for developing key talking points that will be used as the basis for all your marketing communications.
  • Message Maps: learning how to define and prioritize the key messages for any marketing campaign – and how to spread them out, within a single effort or over a series of efforts that make up a single campaign.
  • Scientific Method: this is important for understanding how to develop and test hypotheses to be continually boosting performance – it also involves estimating the sample sizes needed and determining statistic significance of your results.
  • Quantitative Analysis: effective marketing is about more, much more, than pretty creative. Learn how to love your spreadsheets and use the numbers to drive your testing and qualitative aspects of your campaigns.
  • And more

As an attendee, you will participate in interactive exercises that allow you to begin developing these foundations for your own organization. We hope you are able to join us!

Please note: this is not a basic course. It’s for experienced marketers who want to take their marketing to the next level.

Upcoming Date, Time, and Location:
Two 3-hour sessions | 6-hours total
Monday and Tuesday, March 10 and 11, 2025 | Online
12:00 Noon to 3:00 PM ET each day

Super Early Bird Early Bird Last Minute
$425

Ends February 10, 2025
$550

Ends February 24, 2025
$675

Ends March 7, 2025

Jeanne’s Workshops are Hands-on, Interactive, and Fun!

Digital marketing is fun — and so is this workshop!

Jeanne’s years of experience as a professor and trainer have honed her workshop skills. Each section of the workshop is broken into three parts:

  • Lecture: Jeanne uses case studies, real-world examples, interactive discussions, personal experiences, and layman’s terms to present and explain the concepts you need for success.
  • Exercise: You’ll apply what you’ve learned right away, working individually, in a small group, or as a class
  • Readout: Once complete, you’ll share your work with Jeanne and the class, and get feedback.


At least 60% of your time will be spent on exercises and readouts; no more than 40% will be spent listening to Jeanne lecture. Have a question? Just ask. Jeanne is happy to address it in the moment. 

Your Instructor

Jeanne Jennings is a recognized expert in the email marketing world and a sought-after trainer, speaker, and author on industry topics. Jeanne has over 20 years of experience in the email and online marketing and product development world.

She is also the Founder of Email Optimization Shop, a consultancy with a direct response approach to digital marketing strategy, tactics and creative direction. They help clients make their email marketing initiatives more effective and more profitable.

In addition, Jeanne is Chair of the Email Innovations World US conference and General Manager of Only Influencers, the original community of email industry professionals. And she is an adjunct professor teaching digital marketing to students earning their Masters in Integrated Marketing Communications at Georgetown University.

From 2001 to 2016 she wrote a regular column on Email Marketing for ClickZ.com. She is also a regular contributor to her own Email Optimization Shop Blog and the Only Influencers Blog.

Jeanne is based in the Georgetown neighborhood of Washington, DC. She earned her MBA from Georgetown University’s McDonough School of Business (Hoya Saxa!) and is an avid hockey fan (Let’s Go Caps!).

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Jeanne's Approach to Email Marketing (video)

LOOKING FOR HELP WITH YOUR ORGANIZATION’S EMAIL MARKETING?

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202.365.0423

Hello@
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JEANNE IS A PROLIFIC WRITER

Read More from Jeanne:

All articles (Authory)
Only Influencers Blog
ClickZ Experts

Jeanne is Actively Involved with Industry Organizations

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