fundamentals of
email marketing success
[Workshop]

Jeanne Jennings  |  202.365.0423  |  Hello@EmailOpShop.com

Upcoming Date and Time:
Two 3-hour sessions | 6-hours total
Monday, January 13 and Wednesday, January 15, 2025
12:00 Noon to 3:00 PM ET each day

New to email marketing? Feeling overwhelmed? Jeanne can help.

Join us and turbo-charge your knowledge – and your confidence. Email marketing isn’t easy, but it’s not that difficult.
 

In this workshop we’ll explore the essentials of email marketing success and how it can significantly boost your bottom-line.

Whether you’re new to email marketing or looking to refine your strategy and tactics, this session will provide you with the insights and tools you need to succeed.

You’ll learn how to:

  • Use Tools to Increase Your Productivity: Discover tools that can streamline your email marketing efforts, including marketing automation platforms, drag-and-drop design apps, and generative AI tools.
  • Craft Compelling Content: Write subject lines, preheader text, body copy, and calls-to-action that grab attention and drive engagement.
  • Grow Your Subscriber List: Gain strategies to build and maintain a healthy email list.
  • Design for Success: Leverage tools and templates for creating visually appealing emails.
  • Comply with Legal Requirements: Ensure that your emails aren’t violating the U.S. CAN-SPAM Act.
  • Measure Your Success: Understand key metrics and how to track the effectiveness of your campaigns.
  • And More

 

Bring your questions — or submit them in advance. Jeanne will answer them all and give you the knowledge and confidence you need to be a successful email marketing professional.

Upcoming Date and Time:
Two 3-hour sessions | 6-hours total
Monday, January 13, 2025 and Wednesday, January 15, 2025
12:00 Noon to 3:00 PM ET each day

Super Early Bird Early Bird Last Minute
$425

Ends December 13, 2024
$550

Ends December 30, 2024
$675

Ends January 10, 2025

Jeanne’s Workshops are Hands-on, Interactive, and Fun!

Digital marketing is fun — and so is this workshop!

Jeanne’s years of experience as a professor and trainer have honed her workshop skills. Each section of the workshop is broken into three parts:

  • Lecture: Jeanne uses case studies, real-world examples, interactive discussions, personal experiences, and layman’s terms to present and explain the concepts you need for success.
  • Exercise: You’ll apply what you’ve learned right away, working individually, in a small group, or as a class
  • Readout: Once complete, you’ll share your work with Jeanne and the class, and get feedback.


At least 60% of your time will be spent on exercises and readouts; no more than 40% will be spent listening to Jeanne lecture. Have a question? Just ask. Jeanne is happy to address it in the moment. 

Your Instructor

Jeanne Jennings is a recognized expert in the email marketing world and a sought-after trainer, speaker, and author on industry topics. Jeanne has over 20 years of experience in the email and online marketing and product development world.

She is also the Founder of Email Optimization Shop, a consultancy with a direct response approach to digital marketing strategy, tactics and creative direction. They help clients make their email marketing initiatives more effective and more profitable.

In addition, Jeanne is Chair of the Email Innovations World US conference and General Manager of Only Influencers, the original community of email industry professionals. And she is an adjunct professor teaching digital marketing to students earning their Masters in Integrated Marketing Communications at Georgetown University.

From 2001 to 2016 she wrote a regular column on Email Marketing for ClickZ.com. She is also a regular contributor to her own Email Optimization Shop Blog and the Only Influencers Blog.

Jeanne is based in the Georgetown neighborhood of Washington, DC. She earned her MBA from Georgetown University’s McDonough School of Business (Hoya Saxa!) and is an avid hockey fan (Let’s Go Caps!).

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LOOKING FOR HELP WITH YOUR ORGANIZATION’S EMAIL MARKETING?

Jeanne would love to
speak with you

202.365.0423

Hello@
EmailOpShop.com

JEANNE IS A PROLIFIC WRITER

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Jeanne is Actively Involved with Industry Organizations