fundamentals of
email marketing success
[Workshop]

Jeanne Jennings  |  202.365.0423  |  Hello@EmailOpShop.com

New to email marketing? Feeling overwhelmed? Jeanne can help.

Join us and turbo-charge your knowledge – and your confidence. Email marketing isn’t easy, but it’s not that difficult.
 

In this workshop we’ll explore the essentials of email marketing success and how it can significantly boost your bottom-line.

Whether you’re new to email marketing or looking to refine your strategy and tactics, this session will provide you with the insights and tools you need to succeed.

You’ll learn how to:

  • Use Tools to Increase Your Productivity: Discover tools that can streamline your email marketing efforts, including marketing automation platforms, drag-and-drop design apps, and generative AI tools.
  • Craft Compelling Content: Write subject lines, preheader text, body copy, and calls-to-action that grab attention and drive engagement.
  • Grow Your Subscriber List: Gain strategies to build and maintain a healthy email list.
  • Design for Success: Leverage tools and templates for creating visually appealing emails.
  • Comply with Legal Requirements: Ensure that your emails aren’t violating the U.S. CAN-SPAM Act.
  • Measure Your Success: Understand key metrics and how to track the effectiveness of your campaigns.
  • And More

 

Bring your questions — or submit them in advance. Jeanne will answer them all and give you the knowledge and confidence you need to be a successful email marketing professional.

Upcoming Date, Time, and Location:
Two 3-hour sessions | 6-hours total
12:00 Noon to 3:00 PM ET each day
Monday, March 24, 2025 and Wednesday, March 26, 2025 | Online

Super Early Bird Early Bird Last Minute
$425

Ends February 24, 2025
$550

Ends March 10, 2025
$675

Ends March 21, 2025

Workshop Full

Upcoming Date, Time, and Location:
Two 3-hour sessions | 6-hours total
12:00 Noon to 3:00 PM ET each day
Monday, July 14, 2025 and Wednesday, July 16, 2025 | Online

Super Early Bird Early Bird Last Minute
$425

Ends June 16, 2025
$550

Ends June 30 2025
$675

Ends July 11 , 2025

Jeanne’s Workshops are Hands-on, Interactive, and Fun!

Digital marketing is fun — and so is this workshop!

Jeanne’s years of experience as a professor and trainer have honed her workshop skills. Each section of the workshop is broken into three parts:

  • Lecture: Jeanne uses case studies, real-world examples, interactive discussions, personal experiences, and layman’s terms to present and explain the concepts you need for success.
  • Exercise: You’ll apply what you’ve learned right away, working individually, in a small group, or as a class
  • Readout: Once complete, you’ll share your work with Jeanne and the class, and get feedback.


At least 60% of your time will be spent on exercises and readouts; no more than 40% will be spent listening to Jeanne lecture. Have a question? Just ask. Jeanne is happy to address it in the moment. 

Your Instructor

In her 30+ years in the digital marketing space, Jeanne Jennings has helped start-ups, enterprise-sized organizations, and every size company in between make their digital marketing more effective and more profitable. Whether you have a marketing program in place or are looking to build one, Jeanne can help you to goal-beating results without busting your budget. 

Jeanne started her career with CompuServe, and then left for the publishing industry, where she was on the forefront of the move to digital. She also spent some time in the dot com world before the bubble burst. 

In 2021 she founded Email Optimization Shop, a boutique digital marketing consultancy. She has helped a wide variety of clients, including AARP, Capital One, Hasbro, Network Solutions, Scholastic, U.S. General Services Administration, Verizon, Vocus (now Cision), World Bank, and others boost the bottom-line performance of their digital marketing. 

In addition to consulting, Jeanne is a sought-after trainer, speaker, and author on digital marketing topics. She is a regular contributor to MarTech.org and the Only Influencers blog, as well as the Email Optimization Shop blog, and also guest authors columns for other publications. She holds private and public workshops, as well as speaking at conferences in the United States and abroad. 

She earned her MBA with a concentration in marketing from Georgetown University’s McDonough School of Business. She is now an adjunct professor teaching digital marketing in the Master’s of Integrated Marketing Communications Program at Georgetown University’s School of Continuing Studies.  

Jeanne is also general manager of Only Influencers, the original community of email industry professionals, and programming chair of their annual conference, Email Innovations World, taking place June 2-5, 2025 in Phoenix, Arizona. 

When she’s not working, Jeanne is an avid hockey fan (Let’s Go Caps)!

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LOOKING FOR HELP WITH YOUR ORGANIZATION’S EMAIL MARKETING?

Jeanne would love to
speak with you

202.365.0423

Hello@
EmailOpShop.com

JEANNE IS A PROLIFIC WRITER

Read More from Jeanne:

Jeanne is Actively Involved with Industry Organizations