Strategic and Tactical consulting

Jeanne Jennings | 202.365.0423 | Hello@EmailOpShop.com

We are more than an email marketing agency; we are an optimization shop.

All of our work is focused on a single goal: boosting the bottom-line performance of our client's email marketing program.

STRATEGIC AND TACTICAL CONSULTING

Each client engagement is different; we analyze your existing campaign(s) or program to identify strengths and areas of potential improvement. Then we apply scientific method, using hypotheses, testing and tracking results, to boost bottom-line performance.

Jeanne’s areas of expertise include optimizing bottom-line email marketing performance and boosting opt-in email list growth. Core services include:

developing strategy,
choosing appropriate tactics,
writing effective online and email copy, and
working with the creative team so the final product accurately brings the strategic vision to life.

We can also bring design, coding, technical support, deliverability and other email-related services to the table. For some clients we’ve operated as a full-service email marketing agency.

Jeanne has worked with B2B, B2C, B2G, and clients with other business models in a wide variety of industries including:

Business Services
Ecommerce
Events
Financial Services
Healthcare
Higher Education
Not-for-profit
Professional Development
Public Relations
Publishing
Real Estate
Software-as-a-Service (SAAS)

CLIENTS

Past and current clients include (partial list)

recommendations from clients

Jeanne is a platform-agnostic tour de force of all things email, from top-level strategy to nitty-gritty tactics like structuring a detailed drip campaign or perfectly staggering sends across multiple time zones.

She is diplomatic and assertive, always ready with a confident answer and new ideas to keep business moving forward. And when the inevitable hiccup occurs, she digs her heels in and does what it takes to address the problem and ensure the best outcome.

Choosing only three attributes to describe Jeanne is just not possible.

As a freelance writer for ClickZ, she produces great results on time. She's personable, creative, and an expert on e-mail marketing. Her integrity is very high, and she's always on time.

And a good value? She'd be that at twice the price!

Jeanne is one of our e-mail marketing experts, and her depth of knowledge is deep. Since 2001, she's been supplying ClickZ with well-written, creative articles on e-mail marketing and all the changes the industry's seen along the way. We're truly lucky to have Jeanne writing for us.

Jeanne is one of the most knowledgeable email marketing consultants I've known, and has the unique ability to tailor her strategic input based on the specific situation.

She provided tremendous value immediately and the breadth of her skillset allowed her to fill in tactical elements that we also needed.

Jeanne's a rock star. Nobody knows more about how to build great e-mail products. She's smart, hard-working and very easy to work with. You won't do better!

Although Jeanne is certainly an expert in e-mail marketing, her expertise is certainly much further reaching than that.

Jeanne was brought on to help build an e-mail marketing program for PRWeb and ended up helping build a range of programs that extended beyond e-mail marketing, into activation strategies, the user experience on the Web site and even helped us develop a framework for benchmarking our various customer relations efforts.

In addition, Jeanne is a pleasure to work with and always bring a positive, vibrant presence into the room.

Since 2001, Jeanne has been dispensing invaluable e-mail marketing advice to ClickZ's readers as one of our regular expert columnists.

In this role, I've watched her positively bloom as a writer (even of a book on e-mail marketing!), a public speaker, and I'm honored to say also as a friend.

She's dedicated, curious and indefatigable. Professionally, she knows her stuff backwards and is always eager to share and advise when it comes to new ideas.

She also has the most beautiful cat you've ever seen, but that's another matter.....

I've worked with Jeanne as both a colleague, as well as utilized her email consulting expertise to help specify a complex 14-Day Free Trial Program for my site.

Jeanne was excellent at performing competitive research, creating a thorough document for our IT group to work from, as well as created the copy for the many emails that would be launched via our email system to entice Free Trial participants to visit the site, and ultimately subscribe.

She is a pleasure to work with and one of the most well-versed experts I know in email marketing. Not only would I hire her again, I would strongly recommend her to anyone seeking a professional expert in this area.

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Jeanne would love to
speak with you

202.365.0423
Hello@EmailOpShop.com