#TBT: Optimizing for Snippets
Note: Happy Throwback Thursday! I’ve been having a lot of discussions lately about snippets with a friend who is wanting to leverage them to improve the performance of his email newsletter. It occurred to me that there are still email marketers out there who aren’t leveraging this extra piece of copy to drive better results. […]
#TBT Case Study: Subject Line Testing but Which One Won?
Happy Throwback Thursday! This article first appeared in my ClickZ column in January of 2013 — but it’s still a relevant topic for anyone trying to determine what their key success metrics are. Enjoy! Sometimes it’s difficult to figure out what to test to improve performance. But sometimes the hard part comes after the test, […]
#TBT: How an Email Snippet lifted response by 220%
Last week Chad White published a fabulous infographic all about Snippets on the Salesforce Marketing Cloud Blog — not only does it talk about why snippets matter (and then do!) but also about how to control what content appears as a snippet. One data point really jumped out at me — 54% of the email […]
#TBT: 15 Types of Email Marketing Tests You Should be Doing
Note from Jeanne: This was one of the most popular columns I wrote for ClickZ in 2013. If you’re looking to make your email marketing more effective and more profitable you have to test. As the title suggests, here are 15 types of email marketing tests you should be doing. Enjoy! I was recently asked to […]
Subject Line Tips and Trends
I’m excited to be leading a session titled ‘Winning Email Marketing Strategies: Improving Opens, Clicks, Conversions and Return-on-Investment’ at ClickZ Live Chicago on Thursday, November 6, 2014. This blog post provides a sneak peak of two of the subject line tips and trends we’ll be covering in this session – visit the ClickZ Live Chicago […]