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Jeanne is a recognized expert in the email marketing world, and a leader in using and training others to use generative AI to create high quality email marketing campaigns in a time-efficient manner.
She is Founder and Chief Strategist for Email Optimization Shop, her own boutique consultancy which helps medium- to enterprise-sized organizations make their email and other online marketing efforts more effective and more profitable.
She is also Programming Chair of the annual Email Innovations Summit, United States and General Manager of Only Influencers, the original community for email marketing professionals.
And one more hat Jeanne wears in her work life: she is an adjunct professor at one of her alma maters, Georgetown University, teaching digital marketing in the graduate program.
Jeanne has been focused primarily on email marketing since 2000 when she was head of email product development for Reed Business Information US, a division of Reed-Elsevier and, at that time, the country’s largest B2B publisher.
Jeanne spent 3 years on the board of directors of the Email Experience Council, the Association of National Advertiser’s email marketing center of excellence.
Jeanne has over 20 years of experience in the email and online marketing and product development world; she began her career with CompuServe’s Business Services Group. For more detail, visit her LinkedIn profile.
From 2001 to 2016 she wrote a twice-a-month column on Email Marketing for ClickZ.com. She is also a regular contributor to the Email Optimization Shop blog and the Only Influencers blog.
Her book, The Email Marketing Kit: The Ultimate Email Marketer’s Bible, was published by SitePoint.
Jeanne is a sought-after speaker and trainer on a variety of email marketing topics, including use of AI for creating high quality campaigns. She developed and taught MarketingSherpa’s Full Day Email Marketing Training Workshops throughout Canada, Germany and the United States in 2010-2011.
She’s based in Washington, DC, earned her MBA from Georgetown University (Hoya Saxa!), and is an avid hockey fan (Let’s Go Caps!).
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