Yes, It’s only May 3rd, but I can’t wait…
“Luke and Leia are brother and sister!”
That was the big secret my young nephews couldn’t wait to whisper in my ear (so as not to spoil it for the other adults) during a family vacation years ago, when we had decided to watch all the Star Wars films together. I don’t think they realized that I had seen the movies — all the adults had seen the movies. And I did remember that fact — although I tried to acted shocked.
Every May 4th, Star Wars Day to those in the know, I remember that moment—and the wide-eyed excitement that came with it. That energy? That’s what we want in our inboxes too. (Well, maybe not the “shocking family twist” part—but you get me.)
So to celebrate Star Wars Day this year, I created something special:
May the 4th Be With Your Emails: 18 Email Marketing Tips for More Effective Campaigns
It’s fun, yes—but it’s also full of practical, performance-driven advice.
“May the 4th Be With Your Emails”
Download the full special edition white paper for all 18 tips
Here’s a sneak peek at what’s inside:
Craft Subject Lines That Spark Interest
Be Clear and Compelling
Your subject line should communicate value—fast. No ambiguity.
❌ Let’s Talk Strategy
✅ How to Write Email Copy That Converts (With Examples)
Design Bulletproof CTAs
Use Bulletproof Buttons
Image-based buttons can disappear. HTML buttons don’t.
❌ Image CTA: “Learn More”
✅ Text-based HTML button: “Start Learning Today →”
Optimize for Mobile Devices
Keep Content Concise and Skimmable
Attention spans on mobile? Tiny. Keep your copy even tighter.
❌ Three long paragraphs explaining a workshop
✅ One intro sentence + three bullets:
- Date + time
- What you’ll learn
- Who should attend
Want the rest?
There are 18 total tips in the full special edition white paper, including how to:
- Personalize like a Jedi (not a droid)
- Create visual hierarchy
- Structure content with the inverted pyramid
- Match CTA formats to email types
👉 Click here to download your free copy
You’ll also get my weekly Email Optimization Shop newsletter, with real-world results, tested tactics, and a few strong opinions on subject line length and footer placement.
📬 No spam. No fluff. No Jar Jar.
May the Force (and your engagement rates) be with you,
jj
Jeanne Jennings is a recognized industry expert, consultant, trainer, speaker, and author on email marketing strategy and tactics. In 2001 she founded Email Optimization Shop, a boutique email marketing consultancy; she is their lead strategist. Email Optimization Shop helps organizations make their email marketing more effective and more profitable. Learn more at www.EmailOpShop.com.
