Jeanne Jennings | 202.365.0423 | Hello@EmailOpShop.com
Effective email marketing automation isn’t just about technology—it’s about strategy, planning, and a clear roadmap to success.
In this live, interactive online workshop, you’ll learn how to approach automation as a process that starts long before setup and focuses on aligning your efforts with clear goals and a well-thought-out plan.
You’ll learn how to:
Whether you’re just getting started with email automation or looking to optimize existing campaigns, this workshop will give you the tools to build effective, cohesive strategies that ensure your campaigns deliver maximum impact.
| Super Early Bird | Early Bird | Last Minute |
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Ends March 31, 2025 |
Ends April 14, 2025 |
Ends April 25, 2025 |
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Course Full |
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Jeanne’s Workshops are Hands-on, Interactive, and Fun!
Digital marketing is fun — and so is this workshop!
Jeanne’s years of experience as a professor and trainer have honed her workshop skills. Each section of the workshop is broken into three parts:
At least 60% of your time will be spent on exercises and readouts; no more than 40% will be spent listening to Jeanne lecture. Have a question? Just ask. Jeanne is happy to address it in the moment.
Your Instructor
In her 30+ years in the digital marketing space, Jeanne Jennings has helped start-ups, enterprise-sized organizations, and every size company in between make their digital marketing more effective and more profitable. Whether you have a marketing program in place or are looking to build one, Jeanne can help you to goal-beating results without busting your budget.
Jeanne started her career with CompuServe, and then left for the publishing industry, where she was on the forefront of the move to digital. She also spent some time in the dot com world before the bubble burst.
In 2021 she founded Email Optimization Shop, a boutique digital marketing consultancy. She has helped a wide variety of clients, including AARP, Capital One, Hasbro, Network Solutions, Scholastic, U.S. General Services Administration, Verizon, Vocus (now Cision), World Bank, and others boost the bottom-line performance of their digital marketing.
In addition to consulting, Jeanne is a sought-after trainer, speaker, and author on digital marketing topics. She is a regular contributor to MarTech.org and the Only Influencers blog, as well as the Email Optimization Shop blog, and also guest authors columns for other publications. She holds private and public workshops, as well as speaking at conferences in the United States and abroad.
She earned her MBA with a concentration in marketing from Georgetown University’s McDonough School of Business. She is now an adjunct professor teaching digital marketing in the Master’s of Integrated Marketing Communications Program at Georgetown University’s School of Continuing Studies.
Jeanne is also general manager of Only Influencers, the original community of email industry professionals, and programming chair of their annual conference, Email Innovations World, taking place June 2-5, 2025 in Phoenix, Arizona.
When she’s not working, Jeanne is an avid hockey fan (Let’s Go Caps)!
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