It’s always interesting to look back and see which of my blog posts got the most traffic in 2024 – here are the top 10!
Seven of them were published this year – but three of them were published before that. And the top article – it’s actually from 2017! See which topics were hot; get caught-up on the ones you missed and revisit those that resonated with you!
Enjoy!
Most Read Posts of 2024
#10
The art of crafting click-worthy CTAs: a visual guide to elevating your email game
Publication date: March 11, 2024
“A CTA that whispers sweet promises of value is the CTA that wins the click,” I always say. Want more advice for creating standout calls to action? Read this guide, which includes visuals that display what to do and what to avoid.
#9
Rethinking social media icons in your email footers: a necessity or a nuisance?
Publication date: April 16, 2024
Have you checked traffic on the social media icons in your email templates lately? You will after you read this! As always, your mileage might vary, but my reasons for reassessing their use are compelling.
#8
Leveraging the email marketing funnel to boost your bottom-line performance
Publication date: March 18, 2024
If you’re swimming in data but can’t make sense of it to improve your email program, I’m here to help! You’ll learn how a marketing funnel analysis can reveal opportunities and identify fixes.
#7
6 Tips for building an effective message map for your email campaign
Publication date: March 25, 2024
No need to steal my best tool for success with a multi-email campaign! I’m giving it to you in this blog post, along with a detailed guide for thinking through every aspect of your campaign.
#6
AI for marketing new use case #1: enhance your features, benefits, and advantages
Publication date: October 8, 2024
Generative AI alert! Learn how AI can help you create a “features, benefits, and analysis” report in record time and with results that could be better than what you come up with on your own.
#5
Stop sending all-image emails now – here’s one more reason
Publication date: November 18, 2024
A reminder that AI-driven changes to Apple Mail and Gmail inboxes will make all-image emails even less useful. Learn why and discover what you need to do right now to get ahead of these changes.
#4
6 tips for more effective call-to-action links and buttons
Publication date: September 29, 2022
Drop everything and check out my list right now to discover whether you’re accidentally sabotaging your email campaign’s call to action. Here’s one that many marketers miss: “Make your text link and button copy benefit oriented.” No more “Click here!”
#3
Apple iOS 18: is the sky falling for email marketers?
Publication date: July 21, 2024
Worried about key Apple Mail changes coming soon? They won’t kill email, but here is some practical advice for making those changes work to your advantage.
#2
Is image blocking still an issue in 2023? [case study]
Publication date: February 20, 2023
We’re going to cut right to the chase and say “Yes!” But what could inspire you to try your own tests is how much more revenue your campaigns can deliver when you design to accommodate image blocking.
You’ll learn all the details, from the strategic thinking and the hypothesis behind the test to the wireframes, double-digit results, and analysis – everything you need to be your team’s new email rock star.
#1
Setting the stage for a successful email marketing automation campaign
Publication date: July 6, 2017
Feeling stuck on how to make your email automation campaign a success? Discover why smart planning, flowcharting, and setting clear priorities could be the key to building a winning strategy that delivers results.
Thanks for reading!
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Until next time,
Image created by Jeanne Jennings using Adobe Firefly
