When it rains, it pours! Last month I had the honor of leading not just one but two webinars offering strategies and tactics to help online retailers make their digital marketing more effective and more profitable. I love talking email marketing and I love inspiring other online marketers to up their game — and improve their bottom line.
There’s a special focus here on cart abandonment emails — abandoned carts cost retailers $18 billion a year in lost revenue but only 21% of top retailers send cart abandonment emails. Here are tips to put a successful cart abandonment email program in place. But that’s not all. I also touch on ways to proactively address cart abandonment before it happens as well as other strategies and tactics retailers can use to generate more revenue.
Thanks to FierceRetail and Retail Online Integration for asking me to present. There is some overlap in these two decks but each also includes unique information, in the form of industry statistics, case studies and tips, tricks and strategies that online retailers can use to boost performance. Enjoy!
